How to choose cosmetic package?

As a fashionable consumer product, cosmetics represent fashion, avant-garde and trend. In addition to having a certain use effect, it is also a cultural embodiment. It is a combination of use function and spiritual culture to satisfy consumers’ psychological pursuit of beauty. Cosmetic packaging is an extreme Basically important links. Appropriate cosmetic packaging can not only attract the attention of consumers, but also reflect the brand’s taste incisively and vividly. Guangzhou AC Skincare Packaging Co.,Ltd will share with you the personalized directions of several cosmetic packaging designs.

1. Personalized graphics are used as a unique symbolic language in cosmetic packaging design because of their distinctive characteristics, which can reflect the characteristics of the product, indicate the composition of the product and display the use of the product. When creating cosmetic packaging graphics, it is necessary to fully grasp the product positioning and make it consistent with the color, text and shape of the packaging.

2. Innovative packaging form. Cosmetic packaging should be a manifestation of the coexistence of commonality and individuality. Designers should consider the harmony and unity of packaging functions and overall aesthetics when designing. Ordinary cosmetics packaging mostly takes common geometric shapes as the main form, but personalized cosmetics packaging requires its own unique style. In the personalized performance of cosmetic packaging, bionics that uses natural objects as the object of imitation is a common design technique. Unlike the single geometric cosmetics packaging in the past, the bionic design is both cordial and lively and interesting, achieving the perfection of practicality and personality. Unite.

Third, improve brand quality

The words on cosmetic packaging are the basis for consumers to choose cosmetics. The text on cosmetic packaging mainly includes brand name, product name, and introductory text. When designing brand text, designers can consider the form and combination of brand text, so that the text created can be full of personality and arouse people’s aesthetic pleasure.

The name of the product should be catchy, the design should be concise and clear to consumers. Explanatory text plays a vital role in the transmission of cosmetics use information. Explanatory texts that are cleverly combined and well typed can make people happy, leave a good impression, and get a good psychological response.